When the men returned from war there was an effort to push women back out of cheerleading (some schools even banned female cheerleaders). Argued one opponent in 1938:
[Women cheerleaders] frequently became too masculine for their own good… we find the development of loud, raucous voices… and the consequent development of slang and profanity by their necessary association with [male] squad members…**
Cheerleading was too masculine for women! Ultimately the effort to preserve cheer as an man-only activity was unsuccessful. With a second mass deployment of men during World War II, women cheerleaders were here to stay.